Here's a selection of my client work at Huge:
Huge shows students they have great chances at a better future by applying for financial aid.
In the fall of 2016, Huge launched the “Form Your Future” campaign with the National College Access Network (NCAN) to help students get money for college.
Nationally, only 45 percent of high school seniors complete the form before high school graduation. In 2014, one analysis found that about 1.4 million students missed out on $2.7 billion in financial aid by not filling out the free online form.
The Form Your Future campaign is specifically focused on assisting low-income, minority students who would be the first in their family to attend college. They are less likely to apply for financial aid, even though they could benefit from it most.
In addition to social media content, the campaign also has a website (http://formyourfuture.org), which includes downloadable toolkits to help teachers, parents, counselors and other supporters get educated about the FAFSA process, spread the word about the campaign, and host a FAFSA completion event.
I was the lead strategist for the campaign, outlining a two-pronged approach to reach our target audiences - students and those who support them - to inspire direct action to increase FAFSA completion rates nationwide.
The White House and Huge transform how young Americans engage with the government.
In the summer of 2015, the White House approached Huge to help get more young Americans connected with the federal programs designed to help them. We set out to create a centralized portal that makes it easier to register for programs like FAFSA, the Free Application for Financial Student Aid.
We realized students didn’t need another online destination. They needed someone to remind them what to do, how to do it and — most importantly — when. So we created Up Next, a notification system that communicates the way Gen Z does: via SMS.
I was the lead copywriter on the team, and I also assisted with brand strategy, user experience and content strategy.
Learn more on hugeinc.com.
DreamWakers APPEARS in Newsweek magazine.
DreamWakers, a nonprofit organization that harnesses the power of free video technologies like Skype and Google Hangout to bring exceptional career speakers into public school classrooms, was the grand prize winner of the 2014 Media Rise Pitch Night. As a reward, the organization received a full-page ad in the April 10, 2015 issue of Newsweek magazine. The print ad placement was sponsored by PVBLIC Foundation, a grantmaker that harnesses the power of media assets to drive social change, and it was designed by Huge.
As the overall project manager and creative director for the pro bono project, I led the team of designers and strategists to deliver the ad for DreamWaker's first national media campaign.